The newly released annual look at the digital world from online and mobile measurement firm comScore makes it quite clear that retailers better be ...
Studies from Nielsen and Pew paint a clear picture of smartphones today.
Between June and August 2013, 15% of U.S. smartphone owners said they recently acquired their device (within the last three months); now, 64% of mobile phone owners in the U.S. own a smartphone, research firm Nielsen says. And among smartphone owners who acquired their device in the last three months, 80% chose smartphones over feature phones, the less-capable predecessor to smartphones, Nielsen says.
As of August 2013, Nielsen finds that 53% of smartphone owners in the U.S. have an Android phone; 40%, iPhone; 3%, BlackBerry; 2%, Windows Phone; and 2%, others. The Nielsen data are based on a panel of 70,000 U.S. mobile phone owners age 13 and over.
Consumers like the mobile web just as much as they like smartphones. 63% of U.S. adult mobile phone owners now use their phones to go online, a figure that has doubled since 2009, the Pew Research Center finds. In addition, 34% of these mobile web users say they mostly go online using their mobile phone—that means that 21% of all adult mobile phone owners now do most of their online browsing using their phone, Pew finds.
Since 91% of U.S. residents are mobile phone owners, this means that 57% of all U.S. residents now go online using a mobile phone, Pew says.
“A majority of the public now owns a smartphone, and mobile devices are playing an increasingly central role in the way that Americans access online services and information,” says Aaron Smith, a senior researcher at the Pew Research Center’s Internet Project. “For many, such as younger adults or lower-income Americans, mobile phones are often a primary gateway to online content—a development that has particular relevance to companies and organizations seeking to reach these groups.”
The Pew findings are based on a national telephone survey of 2,252 adults age 18 and over.