September 17, 2013, 10:37 AM

There may be e-commerce gold in China, but it’s hard to mine

(Page 2 of 2)

Davis says it will take time to educate Chinese consumers to shop at a brand site like Cn.Puma.com, but the results from last year’s 11/11 shopping holiday convinced him it’s time to invest in a brand site in China. “This is going to be something,” he says. “If we can figure out how this is going to work from the consumer perspective this is going to be massive.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

J.T. Compeau / E-Commerce

How Walmart is getting its Oscars debut right

Consumers talking about the Oscars on social media are also engaging with Wal-Mart, data shows.

FPO

Mike Cassidy / E-Commerce

5 e-retail planning tips for holiday 2017

Monday’s turn out to be prime shopping days during the holiday season.

Research Guides

Advertisement