The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
QVC led Internet Explorer tests and Amway and Williams-Sonoma split the Firefox lead.
QVC.com had the best availability score for Internet Explorer testing among large retailers tested in August, says Compuware. The retailer posted 99.99% availability in Internet Explorer tests. Amway.com and Williams-Sonoma.com led Firefox availability tests tied at 99.99%.
Overstock.com and Williams-Sonoma.com tied for second place in Internet Explorer testing with an availability rating of 99.97%. Macys.com and Walmart.com tied in fourth at 99.95%.
With a 99.98% availability score for August, Costo.com and Walmart.com tied in third place in Firefox testing, following Amway and Williams-Sonoma. HSN.com and QVC.com tied for fifth at 99.95% availability.
The average Internet Explorer availability score among the 22 retailers measured in August was 99.61%. The same group of retailers produced an average Firefox score of 99.65%.
Availability is determined by the percentage of tests in which the retailer’s web site loads correctly.
Click here for the full test results.