September 9, 2013, 9:13 AM

E-retailer LightInTheBox adds three languages to its e-commerce site

The move supports the retailer’s expansion in Southeast Asia

Lead Photo

LightInTheBox.com is now available in 27 languages.

Retailer LightInTheBox Holding Co. Ltd. has added language support for Bahasa Malaysia, Bahasa Indonesia and Thai to its e-commerce site, a move that supports its expansion into Southeast Asia, LightInTheBox announced last week.

The China-based retailer says customers in Malaysia, Indonesia and Thailand now have easier access to its web site.

“The population covered by our three new languages is greater than 100 million people, representing a strong base of potential customers,” says Alan Gou, LightInTheBox chairman and CEO. “As this market rapidly grows in both number of internet users and online consumers, it is only natural to offer these potential customers a more attractive and localized e-commerce experience.”

LightInTheBox now makes its e-commerce site available in 27 languages, with 10 added in 2013. While based in China, the retailer sells mainly outside of that country, with more than half of its 2012 sales going to consumers in Europe. LightInTheBox is No. 177 in the Internet Retailer Europe 500 guide.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ken Burke / B2B E-Commerce

Thriving in the brave new world of B2B

As executives at manufacturers, wholesalers and distributors map out their e-commerce investments, they have many ...

FPO

Jodi Beuder / E-Commerce

Five customer service imperatives for Internet retailers

Based on an analysis of customer service data, Impact Learnings Systems highlights five areas e-retailers ...

Advertisement