September 4, 2013, 4:23 PM

Special Report: How to evaluate e-commerce platforms

(Page 3 of 3)

Arguably the ultimate question retailers should ask platform providers is whatís missing from their offerings, since constantly purchasing new tools to tweak a platform after installation quickly gets expensive.

"E-commerce is all about letting the customer shop the way she wants, not how the retailer wants her to shop, and there are lot of little pieces that go into that equation," Deller says. "If any of those pieces are missing, the customer will shop elsewhere and the retailer will end up spending a lot more time and money trying to get that customer back. Itís a lot cheaper to simply keep her in the first place.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bart Mroz / E-Commerce

What online shoppers want

They want mobile shopping to be easy, are open to trying buying on social networks ...

FPO

Paul Martecchini / E-Commerce

How marketers can best use digital data to launch a new product

The signals consumers use as they navigate the web can help brands design, launch and ...

Advertisement