The feature is currently being tested in several of Drizly’s markets. It is expected to launch early next year.
Front Row Lysting complements Lyst’s existing successful Fashion Shows feature which allows users to view looks from the Fashion Week collections in New York, London, Milan and Paris.
LONDON and NEW YORK – AUGUST 29, 2013 – Personalized fashion marketplace Lyst (www.lyst.com) announced today the launch ofFront Row Lysting - a real-time update of what leading tastemakers and insiders from the fashion industry are coveting from the Spring/Summer 2014 collections as they watch them on the catwalk.
Available on Lyst during New York Fashion Week & continuing for shows in London, Milan and Paris, guest lysters will include editors from Lucky Magazine, New York Times, Vogue, InStyle and Purple Fashion as well as global style influencers such as Nina Garcia, Jeannie Mai, Roopal Patel and Elyse Walker.
"Fashion Week has evolved to become a more technology-driven event, with designers and influencers increasingly using social media platforms to enhance the experience for consumers,” said Chris Morton, co-founder and CEO of Lyst. “With Front Row Lysting we have created one destination for fashion lovers to see in real time what looks are resonating with magazine editors and industry insiders and choose what to lyst themselves. With our ability to alert our users when these looks are available to purchase - and when they go on sale - the journey from inspiration to purchase is now completely realized.”Front Row Lysting complements Lyst’s existing successful Fashion Shows feature which allows users to view looks from the Fashion Week collections in New York, London, Milan and Paris within 24 hours after they show. Lyst customers can then add the looks to their own 'lyst' to be notified the moment the items become available for purchase. The Fashion Show capability gives users insights into what collections & trends are popular with influencers and other customers.
Lyst’s uniqueness lies in its commerce focus, the complete fashion journey in one place - see it, love it, lyst it, buy it (either when Lyst informs you the look is available to purchase or when they send you the sale alert). Now with Lyst’s unique universal cart, launched in the US, customers have the ability buy looks from various shows in one place with as much ease as possible.
Launched in 2011, Lyst is a personalized fashion marketplace that gives its millions of users across 180 countries a shopping experience that's tailored specifically to them - so they can discover more of the fashion they love, generating tens of millions of dollars a year for Lyst’s partners. By choosing to follow favourites from thousands of fashion designers, stores and style influencers, users can then ‘lyst’ or shop directly from their personalised ‘style feed’ on the Lyst platform. Headquartered in London, with American operations running out of New York office, Lyst is backed by leading investors including Accel Partners (Facebook, Spotify), DFJ (Skype Hotmail) and the teams behind Oscar de la Renta and Tory Burch.