The acquisition will add more than 300 products to L’Oreal’s lineup.
1.5 million consumers have downloaded the Snapette app, says PriceGrabber.
PriceGrabber, which operates a comparison shopping site and mobile app, announced today it has purchased Snapette, a fashion shopping app. PriceGrabber would not say how much it paid for the app.
Snapette says more than 1.5 million consumers have downloaded its app, which identifies a shopper’s location and sends her alerts about discounts and offers when she is close to participating stores and brands. Shoppers elect to receive alerts from the retailers and brands of their choice. The Snapette mobile app is free for consumers and available on iOS and Android in eight languages.
“The modern day woman is an omnichannel shopper—browsing and buying on web, mobile and in-store,” says Sarah Paiji co-founder and president of Snapette. “PriceGrabber’s breadth of relationships with retailers and publishers, as well as deep expertise in connecting retailers with consumers, will accelerate Snapette’s penetration of both local and online commerce.”
In April, PriceGrabber updated its own iPhone app to help shoppers find products they’re seeking faster, for example, by adding refined product searches. It also added larger images and more details on the product pages.
“The addition of Snapette reinforces our commitment to investing in mobile commerce and expands the PriceGrabber platform to more effectively reach fashion shoppers,” says Jeff Goldstein, president of PriceGrabber. “In the last year, we have seen accelerating growth in mobile and our acquisition of Snapette further extends the capabilities that we can deliver to our consumer audience and our merchant and publisher partners. Mobile commerce, including innovation around location-based offers, is central to our future.”
At PriceGrabber, shoppers can find and compare more than 80 million products and services across 27 categories from more than 12,000 merchants and sellers, the company says.