Primary.com, which launched today, is working directly with manufacturers in an attempt to sell products at lower prices than traditional retail brands.
Shoe Cult is starting with 45 styles.
Apparel-retailer Nasty Gal Inc. has begun making and selling its first-ever footwear product line, Shoe Cult, the e-retailer announced Monday.
Nasty Gal is No. 177 in the Internet Retailer Top 500 Guide.
Shoe Cult shoes come in 45 styles, including stiletto pumps, wedges, booties, combat boots, sneakers and sandals. Nasty Gal will add an additional 50 styles in September and 60 more in October, it says. The shoe prices range from $68 to $188.
Nasty Gal says it added the shoe line so that customers can dress in its apparel from head to toe. The retailer also sells shoes from other manufacturers, such as Jeffrey Campbell and Steve Madden.
The company has been promoting Shoe Cult on Facebook since shortly before its launch on Sunday with several posts. Nasty Gal is one of the top 10 retailers (No. 9) in Internet Retailer’s Social Media 300, with most of its social referrals coming from Facebook. In 2012, 8.17% of its web site traffic came from the social network, compared with 3.22% from Pinterest and 1.09% from Twitter, according to the guide. Altogether, Internet Retailer estimates that Facebook, Pinterest and Twitter drew nearly $2.3 million in combined sales for the retailer last year.