August 20, 2013, 10:53 AM

Brookstone’s e-commerce sales increase 4.3% in the second quarter

Total retail sales decline 11.4% for the multichannel retailer.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

CEO Jim Speltz

Brookstone Inc., a multichannel retailer and wholesaler of lifestyle products like electronic massage chairs and wireless headphones, says e-commerce sales increased 4.3% year over year for the second quarter. Total retail sales, including stores, decreased 11.4%.

E-commerce accounted for 21.4% of total retail sales in the second quarter, up from 18.1% a year earlier.

Brookstone also reports for the second quarter ended June 29:

● E-commerce sales, which includes sales initiated through its paper catalog, reached $17.65 million, up 4.3% from $16.92 million a year earlier;

● Total retail sales, including sales at more than 300 physical stores, were $82.62 million, down 11.4% from $93.26 million a year earlier;

● Total sales, including wholesale to other retailers, decreased 16.3% year over year to $7.72 million from $9.22 million.

For the six months ended June 29, Brookstone reports:

● E-commerce sales, including sales initiated through paper catalogs, rose 8.4% year over year to $35.16 million from $32.45 million a year earlier;

● Total retail sales, including store sales, fell 6.5% to $164.82 million from $176.33 million a year earlier;

● Total sales, including wholesale, decreased 6.0% to $179.96 million from $191.54 million a year earlier.

Brookstone also says it recently received additional financing of up to $25 million from Wells Fargo Capital Finance, a unit of Wells Fargo & Co.The financing includes a $10 million extension of Brookstone’s credit line, to $110 million, plus up to $15 million in additional short-term financing. The retailer plans to use the funds to develop new products. “We expect to be able to refocus our product offerings for the all-important fourth quarter and take better advantage of future gifting periods,” Brookstone president and CEO Jim Speltz says.

Brookstone has already seen an a year-over-year uptick in Q2 total sales through July and August, he adds, declining to offer more specifics.

Brookstone is No. 193 in the Internet Retailer Top 500 Guide.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement