They also are more likely to become repeat buyers, Forrester Research says.
They posted the best Internet Explorer and Firefox, says Compuware.
Apple.com produced the best Internet Explorer access time among 22 large web retailers tested in June, according to Compuware. Last month, Apple.com posted an average Internet Explorer load time of 0.59 seconds. Costco.com led Firefox response time testing with an average of 0.54 seconds.
Costco.com finished in second place in Internet Explorer tests at 0.73 seconds, followed by Amway.com (1.06), Dell.com (1.45) and Walmart.com (1.54).
Apple.com finished second in last month’s Firefox response time tests with an average of 0.54 seconds. Dell.com (0.78) came in third, followed by Amway.com (0.93) and LLBean.com (0.96).
The average large retailer’s high broadband response time for a shopper using Internet Explorer in June was 2.54 seconds, the Compuware study shows. The average Firefox response time among the same group of 23 retailers was 1.84 seconds.
Response time is the average time it takes to fully download a web site’s content.
Click here for the full response time tests results.