August 2, 2013, 3:01 PM

Wayfair buys home décor and furnishings retailer DwellStudio

DwellStudio will stay a separate brand.

Lead Photo

Wayfair declined to say how much it paid for DwellStudio.

Home furnishings and décor retailer Wayfair LLC has bought DwellStudio, a retailer specializing in home décor products that operates an e-commerce site and a store in New York.

DwellStudio, which also sells its products in more than 800 specialty retail stores and with other e-retailers, including The Neiman Marcus Group, Nordstrom Inc. and ABC Carpet, will remain a standalone brand like Wayfair’s flash-sale retail brand Joss & Main and furniture brand AllModern.com, Wayfair says.

Wayfair declined to disclose terms of the deal.

Wayfair, No. 52 in the Internet Retailer 2013 Top 500 Guide, says the deal will “enable DwellStudio to scale its core business at a much greater pace while staying true to its design DNA and commitment to the highest quality products for home,” says John Mulliken, senior vice president of strategic initiatives.

Wayfair has had a busy year. In June, it debuted a shoppable image gallery on Wayfair.com, in which consumers can view home interior photos and click on products to get more information about them. And in February it launched daily deals on its e-commerce site.

Neiman Marcus is No. 39 and Nordstrom is No. 28 in the Top 500 Guide.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Michael Ringman / E-Commerce

The key role of post-sale service for buyers of IoT products

The complexity inherent in large networks of connected devices brings the contact center front and ...

FPO

Carol Krakowski / E-Commerce

4 customer service takeaways from ‘Cyber Weekend’

Be honest with customers about wait times, and make sure agents have all the information ...

Advertisement