July 26, 2013, 10:06 AM

Crocs’ web sales creep up in Q2, despite weakness in the Americas

Online sales at the footwear maker account for nearly 20% of retail sales.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

Weak web sales in the Americas region continued into the second quarter at Crocs Inc., the manufacturer and retailer of clogs and other casual footwear. But despite the 6.7% drop in Q2 Americas web sales to $16.13 million from $17.29 million a year earlier, strong growth in Asia-Pacific and Europe caused total Q2 web sales to inch up 0.8% year over year to $30.17 million from $29.94 million, the company said this week.

As a percentage of all retail sales, Q2 total web sales dipped to 18.6% from 21.0% in the year-earlier period, as total retail sales, including at stores and kiosks, rose 14.0%.

Crocs also reported for the second quarter ended June 30:

●  A 53.0% rise in Asia-Pacific web sales to $3.58 million from $2.34 million a year earlier;

●  A 7.9% rise in Europe region web sales to $8.38 million from $7.77 million a year earlier;

●  A 17.7% drop in web sales in Japan to $2.09 million from $2.54 million a year earlier;

● Combined Internet and retail store sales of $162.46 million, up 14.0% from $142.46 million a year earlier;

● Total retail store sales, including sales at kiosks, were $132.29 million, up 17.6% from $112.47 million a year earlier. (As of March 31, Crocs reported having 295 retail stores, 136 outlet stores and 116 kiosks);
●  Comparable-store sales, or sales at stores open for at least a year, rose 1.0%;

●  Wholesale sales rose 6.8% to $201.37 million from $188.53 million.

Crocs didn’t report this week its full figures for the first half of the year. It will likely report them next week in its quarterly filing with the U.S. Securities and Exchange Commission. In Crocs’ filing for the first quarter ended March 31, it reported a 6.2% year-over-year drop in Americas web sales, to $11.92 million from $12.71 million, as total retail sales rose 12.6% to $91.37 million from $81.11 million.

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