Sanjay Singh, formerly of Abercrombie & Fitch and Procter & Gamble, will head up a new data-analysis business unit.
Dubbed Gilt Insider, the program is free.
Loyal shoppers at Gilt.com now will be rewarded for their purchases when they join Gilt Insider, the flash-sale e-retailer’s free loyalty program.
Members can earn points with purchases, by visiting the site when logged into their accounts and by connecting to their Facebook timelines. Gilt.com automatically will post most of a shopper’s purchase activity on the timeline, except for intimate apparel and maternity clothing purchases.
For example, consumers can earn 100 points by visiting Gilt.com each day Monday through Friday. They earn five points for every $1 in purchases; 35 points for connecting to Facebook; and 25 points when referring friends.
Available rewards include free domestic shipping for 3,500 points and 10% off a future order for 10,000 points. Gilt Insider also has three tiers of membership: Select, Premier and Noir. Select members can shop sales beginning at 11:30 a.m. Eastern time, 30 minutes before non-members, and get exclusive sales. Premier members also receive a preview of items one-hour before the sale begins. Noir members also receive priority placement on waitlists for highly desired items and dedicated customer service. These perks are free as the Gilt Insider member reaches a new tier.
Gilt.com is part of Gilt Group, which is No. 54 in the Internet Retailer Top 500 Guide. It sells men’s, women’s and children’s apparel and housewares.