While the new feature does not let consumers buy directly from YouTube, retailers can list products alongside video ads so viewers can easily purchase ...
The move provides m6d’s customers with vastly expanded mobile advertising capabilities, further enhancing their ability to efficiently identify and engage audiences across all digital media channels at scale.New York, NY—July 16, 2013— Media6Degrees (m6d), the advertising technology pioneer that revolutionizes marketing with its ProspectRank™ platform, has acquired New York-based EveryScreen Media (ESM), an early innovator in mobile media-buying and targeting that powers campaigns for the largest mobile advertising buyers. The move provides m6d’s customers with vastly expanded mobile advertising capabilities, further enhancing their ability to efficiently identify and engage audiences across all digital media channels at scale. The purchase accelerates the company’s strategy to provide its customers with the most intelligent way to predictably drive brand results.
“Consumers are mobile, and understanding their brand preferences outside the browser is critical to marketers,” said Tom Phillips, CEO of m6d. “For the past two years, m6d and ESM have partnered successfully to provide scalable audience and contextual solutions that help brands connect with consumers in any relevant environment. Now is the right time to combine massive data sets from both browsers and devices to establish multi-platform intelligence for directing marketing messages. The acquisition of ESM is a natural extension of our existing business and core strengths.”
“m6d has given us a powerful engine for driving our digital advertising goals,” said Ming Wu, General Manager, Accuen US. “With this acquisition, I look forward to being able to do so with even greater accuracy and scale.”
"We're thrilled to be part of m6d, a company that has pioneered the use of massive quantities of atomic data to provide powerful marketing solutions,” said Bob Geiman, former CEO of EveryScreen Media. “Since day one, ESM has helped companies access their audiences on mobile devices at scale. We're looking forward to contributing our technology to a solution for marketers that has unprecedented power and dimension."
Geiman joins the m6d team as Senior Advisor, along with ESM executives Josh Engroff, Tom O’Reilly and Lauren Moores, who assume the roles of GM of Mobile, VP of Mobile Technology and VP of Analytics, respectively.
“We couldn’t be more excited about this combination,” added Tom Phillips. “With this team and technology, we are poised to deliver the next great wave of marketing innovation, one that combines the powerful insights we derive from web browsing with location-based and other data from mobile devices. Over the next few months, we’ll share more on how we bring this value to brands.”
About Media6Degrees (m6d):
m6d's industry-best marketing technology platform revolutionizes the way brands think about their audiences and powerfully enhances their ability to find new customers. By capturing a unique brand signal from existing customers, and scoring prospects based on their digital journeys through millions of websites in real time, m6d's ProspectRank™ delivers relevant audiences to marketers. The team that invented Social Targeting™ has developed a platform that is a marketer's dream for audience-based buying, leaving in its wake the limitations of traditional marketing. m6d boasts the industry's most decorated data science team and most experienced media technology management, who together have developed, refined and relentlessly improved its innovative technology over five years in market with over 400 top-tier brands and Fortune 100 companies. Recognized as one of Forbes' Top 100 Most Promising Companies in America and Crain's Best Places to Work in New York, m6d has offices throughout the U.S. and in the UK. More info at www.m6d.com, or follow @m6d_inc.
About EveryScreen Media (ESM):
EveryScreen Media, Inc. operates as a mobile targeted digital advertising company serving the largest ad agencies, ad networks, and trading desks. ESM efficiently mobilizes and scales existing online advertising campaigns in the exchange traded environment to deliver rich media ads to audiences across all their mobile devices. EveryScreen Media, Inc. was incorporated in 2011 and is based in New York, New York.