Last year’s website redesign produces mixed results.
The badge shows shoppers the e-retailer meets a high service level, the e-retailer says.
Flash-sale e-retailer NoMoreRack.com Inc. recently began displaying the Google Trusted Store emblem on its site. When clicked, the emblem shows customers how Google grades the e-commerce site for customer service, showing the retailer’s average ship time is two days and that more than 99% of its orders are free of issues.
NoMoreRack.com, the second fastest-growing e-retailer in the Internet Retailer 2013 Top 500 Guide, says it is participating in the program to show consumers its commitment to them. NoMoreRack.com is No. 202 in the Top 500 Guide and grew sales from $8.9 million in 2011 to $100 million last year. In 2012, it drew an average of 5.6 million unique visitors per month. The e-retailer sells a variety of consumer products at deep discounts.
“This badge reconfirms our commitment to go the extra mile for our customers and build raving fans at every touch point possible,” says Deepak Agarwal, CEO of NoMoreRack.com.
Google Inc. launched the Trusted Stores program in 2011 and made it more broadly available to retailers about a year ago. In addition to showing an e-retailer’s service scores—which incorporate rating data from StellaService Inc.—Google also acts as a liaison between a customer and retailer if the two parties are unable to resolve a service issue themselves. Google also includes a purchase protection guarantee for up to $1,000 on orders placed with participating retailers.
Google declines to say how many merchants take part in Trusted Stores, but other e-retailers displaying the badge include Wayfair LLC, No. 52 in the Top 500 Guide, Folica Inc. (No. 330) and Onlineshoes.com (No. 168). The program is free to consumers and merchants; merchants must share some order and service data with Google on an ongoing basis to participate in the program.