The online-only fragrance retailer Phlur will sell samples of the scents, but marketing will rely heavily on images.
Leading global provider of professional photographic equipment and services selects Intershop 7 to build its new global multi-lingual shopping platform for B2B and B2C scenarios
Jena, Germany, July 11, 2013 – Intershop today announces that Calumet Photographic, a leading global provider of professional photographic equipment and services, has chosen Intershop 7 to underpin its soon to be re-launched online shopping platform. The company is changing software providers to further expand its reach in online sales and seamlessly integrate this additional sales channel with its local retails stores in the USA and EMEA.
Moving to Intershop 7 was necessary due to the high growth rate the company had seen over the last years. Intershop was selected for its expertise in both markets, with the goal of establishing an easy-to-manage, yet high-performance multi-lingual global platform with local sub-stores.
Resulting from a close cross-continental cooperation between teams in Europe and the US, Intershop is now supporting Calumet Photographic with a solution that addresses its complex platform requirements, accounting for customer relationships in different countries with diverging tax values and different portfolios.
“Intershop’s deep understanding of how sales processes work in our key target markets, combined with a highly flexible solution, is what convinced us to sign this deal,” says Christof Bergmann, Managing Director Calumet Europe. “We are able to greatly reduce the time-to-market of our platform re-launch based on Intershop's substantial heritage in tailoring e-commerce shops to the needs of international companies. We now have an e-commerce platform that allows us to easily run a variety of campaigns and promotions – a highly effective marketing tool in an industry where competitive pricing is key.”
About Calumet Photographic:
Calumet Photographic has been serving photographers since 1939. Only Calumet serves the needs of photographers with an interactive website, professional call center and worldwide retail centers. There are 29 retail centers in the Calumet group serving the United States, United Kingdom, Netherlands, Belgium and Germany.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order-, supplier-, product- and channel management from its daughter companies SoQuero and TheBakery. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.
Intershop Press Contact:
+44 (0) 1276 679570