More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
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“We see mobile as a massively disruptive channel in terms of how users engage with content and commerce, and we think there will be a whole new set of infrastructure and tools to support companies that take advantage of mobile,” Jani says. “Artisan falls squarely into that thematic. Even better, we are partnering with Bob Moul, a tremendous entrepreneur who we know well from our investment in his previous integration technology company Boomi, which was acquired by Dell and created a great return for us. This is the exact kind of deal we love to do.”