Private equity firm Apollo Global Management will take Rackspace private in the all-cash deal.
Reputation Changer will change its name to Brand.com.
PHILADELPHIA– Reputation Changer, the industry-leading provider of online reputation management (ORM) and brand control services, announced today the acquisition of Brand.com in a six-figure deal that is likely to be the most expensive domain purchase of the year. In a strategic move that follows 1500% revenue growth within two years, Reputation Changer will change its name to Brand.com, attracting 300% more global monthly searches than the nearest competitor in the ORM industry.
“A world-class online reputation has become the most important facet of a respected and recognized brand,” said Michael Zammuto, President of Brand.com. “With the acquisition of Brand.com, we are communicating to businesses and individuals worldwide that our mission is to protect their brands across the entire digital landscape.”
The strategic decision to migrate to the Brand.com domain will not only generate stunning growth in web traffic, but also communicate to the company’s growing list of Fortune 500 companies, governments, and celebrities that online reputation is a critical component of their brand, and it can be fully under their control.
The move represents a game-changing play in the online reputation industry, one of the fastest growing services in the public relations and marketing space. Brand.com safeguards online reputations by clearing negative content, optimizing positive search engine results, and monitoring reputation across Google, Bing, Yahoo, and over 400 social media websites.
“The internet is still a ‘wild-west’ when it comes to accurate content, transparency, and brand confusion,” said Zammuto. “Companies and individuals needlessly suffer when trolls post defamatory comments, and clients can unfairly suffer when their name or brand is mixed up with others that have received negative attention. We give brands real peace of mind, and that is why there is no better name for our service than Brand.com.”
After 600% growth in 2012, Brand.com is already on track to achieve 1000% growth in 2013. With more Fortune 500 clients and national governments than any other online reputation management firm, the company has demonstrated its ability to create unique value and measurable brand equity for organizations and individuals.
Ranked the #1 online reputation management firm by TopSEOs.com and recognized as a Red Herring Top 100 Company in 2013, Brand.com continues to develop the industry’s most innovative reputation management solutions from its headquarters in Philadelphia’s Curtis Center. Brand.com’s patent-pending Command Center enables clients to monitor social media, moderate reviews, and manage content across multiple digital assets, providing full-spectrum control over a brand’s online dialogues.
To learn more about Brand.com’s online reputation management services, visit http://www.brand.com/
Brand.com was founded in 2009 by a team of direct response marketing veterans who shared a singular vision for providing brands and individuals with greater control over their brand equity online. Today, the firm is widely recognized as the leading reputation defense firm in the world and is ranked #1 by TopSEOs. Brand.com’s team includes social media and search engine optimization (SEO) experts, web developers and media specialists. The company’s client base encompasses Fortune 500 brands and small companies; public figures and private citizens; doctors, dentists, lawyers, financial planners, celebrities and virtually anyone else interested in creating and managing a brand online. Find out more at www.brand.com.