The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
Keynote First to Integrate Real User Performance with Synthetic Performance Monitoring
- Keynote Real User Perspective from The Web & Mobile Measurement Leader Delivers Intelligent and Insightful Information About the Performance of Paths Real Users Take Through Mobile & Web Applications
- Keynote Makes It Easy to Collect, Analyze and Act on Application Performance Issues Gleaned Directly from Customers’ Web and Mobile Browsers
- 100 Percent in the Cloud; No Hardware or Software Installation Required
- First Ever Integration of RUM (Real User Monitoring) With Clean-Room Synthetic Monitoring Delivers Immediate Visibility Into End User Experience
VELOCITY CONFERENCE, SANTA CLARA, CALIF., — JUNE 19, 2013 —Setting a new standard for Web and mobile performance measurement and monitoring, Keynote (Nasdaq: KEYN), the global leader in Internet and mobile cloud testing & monitoring, today announced Keynote Real User Perspective, for monitoring the performance of real users on Web and mobile sites and applications. Keynote’s entry into the Real User Monitoring (RUM) market underscores the growing importance for companies to better understand how actual users experience their desktop and mobile apps and websites in real-time. Real User Perspective is integrated with Keynote’s market-leading Transaction Perspective Web monitoring service and allows Web operations teams to compare, contrast and correlate real user performance with synthetic transaction measurements to arrive at more accurate and better conclusions faster to fix performance problems when they occur. And they will. Recent studies show that downtime costs for a critical Web or mobile app mount quickly and can easily cost in the tens to hundreds of thousands, even millions of dollars, per hour.
Steve Souders, head performance engineer at Google, said, "Keynote Real User Perspective is an exciting development in the world of Web performance. Combining real user measurements with Keynote's existing synthetic tools means performance problems can be identified more quickly and accurately. This is the first time website and Web application owners can compare real user performance data with deeper data from synthetic monitoring to diagnose their Web performance."
“IT and business owners alike are demanding instantaneous and comprehensive views into their Web performance, and for the first time, they can with an industry standard specification that is supported by Chrome, Firefox and Internet Explorer browsers,” said Vik Chaudhary, vice president of product management and corporate development at Keynote. “With Real User Perspective, Keynote does for Web application performance what Google Analytics did for website analytics – making it super easy to collect, analyze and act on site and application performance issues gleaned directly from a customer’s Web or mobile browser.”
"Increasingly, we see global 2,000 organizations seeking Real User Monitoring coupled with appropriate analytics to gain visibility into actual user experience and to perform root cause analysis across delivery platforms, including mobile," said Melinda Ballou, program director for IDC's Application Lifecycle Management and Executive Strategies service. "The complexity of multi-modal deployment across transactional environments demands strong real user and synthetic monitoring analytics for business execution."
Dennis Drogseth, vice president at Enterprise Management Associates said, “Keynote’s unique blend in offering both of these services is an industry first. The combination of real user measurements with synthetic transactions offers a complete picture that neither, by itself, can realize. Keynote’s ability to correlate actual user experience with application performance metrics is also distinctive. Add to that the ease of admin and use through an on-demand delivery model and Keynote has clearly hit the nail on the head. It can now deliver unique value at the point where IT services and business outcomes converge.”
Intelligently Matching Performance Alerts with Real User Experience
Real User Perspective’s built-in fuzzy-logic pattern recognition capabilities identify real user journeys that most closely match user journeys scripted in repeatable synthetic performance monitoring scripts. Web teams can immediately leverage the investment in Keynote’s synthetic monitoring technology, because they can instantly see how real users are affected by performance problems by aligning performance alerts with real user paths or journeys.
Keynote Real User Perspective complements Keynote’s industry-leading strengths in synthetic transaction analytics, which includes over 4,000 measurement computers and mobile devices in 275 global locations. Together, real user and synthetic measurements are an unbeatable combination.
Use Case Examples
Examples of how Keynote Real User Perspective can be used include the following:
- Understand the impact on and experience of real users affected when Keynote’s synthetic monitoring service fires off a performance degradation alert;
- Gain deep performance insights into the most common paths traversed by actual users and whether it’s a browser, geographic or application problem;
- Learn how to set up a user journey, or path, in order to better monitor the performance of a specific user flow that is business critical;
- Measure last mile performance easily and more cost-effectively than using specialized synthetic monitors on DSL, Cable, and home VoIP lines.
Availability & Pricing
Keynote Real User Perspective is an on-demand Real User Monitoring service that is currently in beta and will be generally available this summer. Pricing for Real User Perspective is based on page views and starts at $200 USD for up to 100K page views per month.
Attendees of the Velocity Web Performance and Operations conference can experience live beta Real User Perspective demonstrations by visiting the Keynote booth (#301).