The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
A Bigcommerce survey shows long days for e-commerce operators.
When the work day ends, the real work often begins for e-commerce operators, suggest new survey data from Bigcommerce.
The e-commerce software provider earlier this year analyzed activity for about 20,000 U.S. stores that use its technology and found that up to 35% of site-operation activity took place between 6 p.m. and 8 a.m. Central time.
The study also found that:
• 80% of those e-retailers were working on their sites during the noon hour
• 49% of them were working at midnight
• About 50% were putting in site work at 3 p.m.
• About 25% were working at 3 a.m.
Bigcommerce co-founder and co-CEO, Eddie Machaalani says the finding suggest that e-commerce operators are working long hours or attending to their sites when not working other jobs. “"These days, all you need is a few minutes, a credit card and an Internet connection to get a fully operational online store up and running,” he says.