The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Google cracks down on mobile laggards
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Klais’ firmPure Oxygen Labs has created three free web-based tools retailers can use to check their mobile sites to see if the sites comply with Google’s rules. They are Mobile Site Analyzer, Mobile Page Analyzer and Mobile Redirect Viewer, and are located under the Tools tab at PureOxygenMobile.com.
A marketer can enter a page URL into Mobile Page Analyzer and in 10 seconds view a report on the page that indicates whether it meets 10 criteria to pass muster with Google. The tool breaks results down by iPhone, Android and BlackBerry mobile operating systems. A marketer can enter a group of up to 50 pages into Mobile Site Analyzer to view reports on all pages in less than 10 minutes.
Mobile Redirect Viewer accesses a single page simultaneously emulating five user agents—desktop computer, Google bot, iPhone, Android and iPad. The tool produces a report that shows a marketer or webmaster how her site is responding to different devices, and whether redirects meet Google requirements, Klais says.