The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
The new online store offers a full line of fashionable umbrellas, rainwear, hats and footwear.
AKRON, Ohio, June 3, 2013 -- Export Now (www.exportnow.com), a one-stop online platform that helps U.S. companies tap the growing market demand for their products in China, announced today that an online store for Totes brands (www.totes-isotoner.com) is up and running on China's Tmall.com business-to-consumer website. Totes ISOTONER Corporation is the world's largest marketer of umbrellas and other weather-related accessories.
The new online store (www.totes.tmall.com) offers a full line of fashionable umbrellas, rainwear, hats and footwear, and will complement the brand's existing presence in traditional retail channels throughout China.
"The increasing popularity of our products in retail markets in China prompted us to look for a way to expand our capability to reach more consumers in the second-largest economy in the world," said Douglas Gernert, Chief Executive Officer of Totes ISOTONER Corporation. "Export Now provided an online marketing solution that is perfect for our needs, and we expect the new online store to be a key contributor to our ongoing growth in this important venue for us."
Export Now founder and Chief Executive Officer Frank Lavin said Chinese online shoppers are hungry for greater access to high-quality consumer brands like Totes. "This vast, profitable and largely untapped marketplace is ripe for companies seeking new opportunities to grow their global sales and expand the reach of their products," he said. "We are delighted to partner with Totes to help them enhance their already growing presence in China."
About Export Now
Export Now helps U.S. consumer product companies sell online in China by removing all the barriers to exporting – language, regulations, logistics, distribution – and operating a Chinese language e-commerce store to sell the products directly to Chinese consumers. Export Now distributes products through stores on Chinese e-commerce sites Tmall.com and Taobao.com. The company currently supports 110 brands from the United States and around the world. For more information or to sign up, visit www.exportnow.com, or find us on Twitter or Facebook.
About Totes ISOTONER
Totes ISOTONER Corporation, headquartered in Cincinnati, Ohio, is the world's largest marketer of umbrellas, gloves, rainwear, rubber overshoes, and other weather-related accessories. Acorn footwear, Manzella gloves and Just Sheepskin footwear joined the family of products in 2011. The Totes brand offers a full line of rain umbrellas, outdoor umbrellas, sun umbrellas and children's umbrellas, while the ISOTONER brand of products offers a full line of winter gloves, leather gloves, stretch leather gloves and stretch classic gloves as well as women's slippers, men's slippers and kids' slippers. Visit http://www.totes-isotoner.com for more information.