Online sales grew by more than 30% in the fourth quarter, but store sales slid by 6.1% year over year.
The launch of wnDirect in the US will give US based retailers the opportunity to implement global logistics solutions which have been developed specifically for e-commerce.
wnDirect is an example of entrepreneurial thinking at its best. Now well established as a market leader in the UK, wnDirect came to market with the attitude that international logistics solutions for retailers could, and should, be different. wnDirect felt that the services had not kept pace with the growing eCommerce market and, as a result, were not responding to the industry's specific needs. wnDirect changed that. 7.8 million parcels later they now have a portfolio of leading online retailers benefiting from their fresh thinking and is set to bring that expertise to the US.
To date wnDirect has concentrated on building its UK outbound services. Delivering to over 13 key destination countries (with 8 more coming soon!) and with the launch of cutting edge technologies such as Duty & ID Management under their belt wnDirect are now looking to reproduce this success in the US. Sister company Worldnet Shipping has extensive heritage in the US. This local knowledge combined with wnDirect's unrivalled eCommerce experience makes for a very powerful service.
wnDirect already delivers over 2 million parcels to the US each year. The launch of wnDirect in the US will give US based retailers the opportunity to implement global logistics solutions which have been developed specifically for eCommerce. By partnering with wnDirect they can benefit from tried and tested solutions specifically tailored for this market.
Stuart Hill , MD of wnDirect said: "There is huge growth opportunity in the US for online retail growth. Larger retail chains are investing more in onmichannel efforts tying together stores with online shopping which means the online shopping experience has to match that of the store. The delivery options are vital in that process."
Research from Forrester suggests that online retail growth will outpace that of physical retail stores. Stores will continue to lose wallet to online retailers which means those without an online presence have to catch up if they are going to remain competitive.