Primary.com, which launched today, is working directly with manufacturers in an attempt to sell products at lower prices than traditional retail brands.
Brian Popelka also now oversees drop shipping.
Overstock.com Inc. has promoted Brian Popelka to the position of senior vice president, customer and partner care.
Popelka moves up from his previous job of vice president, customer care. Besides helping to oversee customer service, his new position gives him management of the e-retailer’s relationships with its drop shippers.
Overstock says it hired Popelka in 2002, and that his previous jobs included director of the books, media, movies and games department, and manager of the business-to-business department. He also developed a media channel and travel and auto sales sites for Overstock.
"Brian can be credited with many of Overstock.com’s successes through the years," says chairman and CEO Patrick M. Byrne. "This recognition is well-deserved and long overdue."
Overstock.com is No. 31 in the new Internet Retailer Top 500 Guide.