The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Email Data Now Powers Targeted Display Advertising.
PORTLAND, OR – Yesmail Interactive, an Infogroup company which powers intelligent customer interactions, today announced its partnership with TruEffect, the leader in first-party ad targeting and measurement. TruEffect’s data-driven technology enables marketers to target their customers more effectively, improve ad performance, and increase conversion rates.
The partnership between Yesmail and TruEffect will enable marketers to utilize data from their email program to optimize the performance and reach of their display ads by targeting only those prospects who have engaged with their brand’s messages. This allows marketers to develop behavior-based, multichannel campaigns and more accurately measure the effectiveness of these ads by leveraging what they know about their customers to target the right ad to the right person and improve overall performance.
“The integration of TruEffect’s technology into the Yesmail Marketing Platform further strengthens our multichannel capabilities,” said Michael Fisher, President of Yesmail Interactive. “The cross-pollination of email engagement data, such as opens and clicks, and web data gives marketers an unmatched opportunity to reach consumers who have already demonstrated interest in their brand or products. This capability not only provides impeccable targeting and message relevancy for marketers’ display ads, but also delivers a seamless brand experience.”
Key benefits of this new partnership include:
- Multichannel Consistency – leverage existing customer segments created for email in the display channel to create message consistency & CRM integration.
- Customer Reach Extension – interface with those customers you may not reach via traditional email through new channels.
- Measurement – track marketing efforts across all digital touches for a unified view of marketing and performance impact.
- Performance – improve delivery performance while also improving the cost of performance.
- List Efficiency – extend email lists and serve new customers.
“The amount of micro-segmentation taking place in the email industry is extremely valuable and it seems only natural to extend this success to additional marketing channels,” said Finn Faldi, president and CEO of TruEffect. “The combination of Yesmail’s email marketing platform with our First-Party media advertising will enable Yesmail clients to capitalize on this data to further leverage their email segments for serving new customers and delivering higher engagement.”
TruEffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. TruEffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities. For more information, join us on Twitter @truEffect_tweet, Facebook TruEffect or www.truEffect.com.
About Yesmail Interactive
We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com .