June 3, 2013, 12:42 PM

Building traffic to grow sales

(Page 2 of 2)

For WineEnthusiast, the future might include TV and radio advertising as the e-retailer looks for new ways to drive demand, Edelman says. "We're exploring it to see if we can we move some catalog budget to outside advertising."

The means for driving traffic keep changing, but bringing more shoppers to their e-commerce sites remains a key goal for web-only retailers.

billb@verticalwebmedia.com

@BBriggsIR

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Tawnya Amdor / E-Commerce

How to use digital tools to increase store and web sales

One key is to train store associates to get customers’ email addresses. A great way ...

FPO

Vebeka Guess / Mobile Commerce

Mobile: Get on-target by going off-channel

An Adobe executive offers five key tips to create mobile shopping experiences that boost mobile ...

Advertisement