June 3, 2013, 12:42 PM

Building traffic to grow sales

(Page 2 of 2)

For WineEnthusiast, the future might include TV and radio advertising as the e-retailer looks for new ways to drive demand, Edelman says. "We're exploring it to see if we can we move some catalog budget to outside advertising."

The means for driving traffic keep changing, but bringing more shoppers to their e-commerce sites remains a key goal for web-only retailers.

billb@verticalwebmedia.com

@BBriggsIR

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

David Jones / E-Commerce

Which retailers show customers Valentine’s Day love?

Victoria’s Secret and Flowers.com are among them.

FPO

Ken Cassar / E-Commerce

Amazon’s bricks-and-mortar plans: the end of the ‘flywheel?’

It is difficult to imagine how hundreds of stores would help Amazon’s marketplace model, improve ...

Advertisement