June 3, 2013, 12:33 PM

Fashion app Threadflip gets a makeover

Sellers can create shipping labels and track packages, and buyers can filter by designers.

Katie Evans

Managing Editor, International Research

Threadflip has outfitted itself with a newly updated mobile app. The marketplace where women can sell items gathering dust in their closets and shop other females’ closets has redesigned its mobile app for Apple Inc.’s iPhone in an effort to make buying and selling via the app easier.

A new seller dashboard enables sellers to list items, organize the boutiques that showcase their items, and track all orders from one spot. Sellers using the app can also now get access to push notifications that will inform them when a shopper has made a purchase. Marketplace sellers also can create shipping labels within the app and, with one tap, request they be sent the money they have earned via PayPal or check. Additionally, sellers can now share items they have listed across social networks.

For buyers, the app offers a redesigned home page that enables shoppers to browse items by category; filter items based on item type, designer, size and price; and share items that interest them with friends on social networks. They can also toggle between viewing options, for example, by choosing to view several items in a grid format or only a few items on a page.  And buyers can now swipe to see multiple photos of products. Shoppers also can now enter and use discount codes at checkout.

Threadflip, which also operates a web marketplace for buyers and sellers using PCs, launched its app about a year ago. Today it says more than 20% of purchases are made via the app and more than 40% percent of items are listed through it.

Lucia Yang, a Tampa-based Threadflip seller who has sold about 200 products, garnering her more than $12,000 in a few months, says the new mobile app is simple to use, enabling her to list items in less than a minute. “Threadflip is a powerful platform for me to sell my clothing and accessories so I can make space for more,” she says.



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