May 22, 2013, 11:44 AM

Wendy' Going mobile

Wendy’s launches a responsive design site.

MAY 22, 2013

Dublin, OH – Wendy’s has launched a bolder, brighter and more interactive, which – after a complete overhaul – is much more friendly for those on smartphones and tablets.

In response to consumers evolving digital habits, the new features such digital-savvy elements as feeds from Wendy’s Facebook, Twitter and Instagram; an easy-to-navigate grid layout, more multimedia content and prominent and easy to use nutrition information. Thanks to its responsive design, the website is accessible from smartphones, tablets and other modern Internet-enabled devices. 

“The new uses cutting-edge technology and design to allow consumers to engage with our brand when, where and how they want,” said Craig Bahner, Wendy’s CMO. “With more customization and personalization tools, offers a vibrant experience for any visitor, especially mobile device users. And it will continue to evolve with consumers over time.” 

With around ten million monthly visitors across digital and social networks, the new website is particularly appealing to mobile users. Now, they can use GPS to quickly locate Wendy’s restaurants, search for specific restaurant features (like WiFi and mobile payment) and geo-target Wendy’s job openings within a particular area.

Updating website content will be easier and much more efficient. Easy-to-find nutrition information enables consumers to make more informed food purchases. Click on any Wendy’s product, and its calories, fiber and protein information are readily available. Also, website visitors can customize a menu item by seeing how adding or subtracting toppings will impact nutritional values. 

Future website development will include the availability of localized pages that will enable restaurants to offer community-specific promotions, as well as integration with the My Wendy’s App for other location-specific and nutritional functionality. 

The new upgrade is a key component of Wendy’s ongoing brand transformation initiative, which also includes: major menu innovations, including the recently launched Flatbread Grilled Chicken Sandwich, Frosty™ Waffle Cone, and Late Night Moonlight Meal Deal; the re-imaging of restaurants with a bold, contemporary look; an updated Wendy’s logo; new crew uniforms and consumer-preferred menuboards and packaging. 

About The Wendy’s Company
The Wendy's Company is the world's third-largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company-operated restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit or

Denny Lynch

Christyne Muller

comments powered by Disqus




From The IR Blog


Michael Ringman / E-Commerce

The key role of post-sale service for buyers of IoT products

The complexity inherent in large networks of connected devices brings the contact center front and ...


Carol Krakowski / E-Commerce

4 customer service takeaways from ‘Cyber Weekend’

Be honest with customers about wait times, and make sure agents have all the information ...