May 22, 2013, 11:19 AM

Weight Watchers’ online sales increase by 10.9%

Total sales fell by 3.3% for the diet and nutritional products merchant.

Lead Photo

Weight Watchers International Inc. had a good first quarter online.

For the first fiscal quarter of 2013 ended March 30, Weight Watchers, No. 61 in Internet Retailer’s 2013 Top 500 Guide, reported:

  • Internet revenue of $140.8 million, up 10.9% from $126.9 million in the first quarter of 2012.
  • Total sales of $486.9 million, a 3.3% decrease from $503.5 million in the first quarter of 2012.
  • First quarter 2013 net income was $48.8 million, down by 10.6% compared with net income of $54.6 million in the prior year period. 
  • Online subscribers increased by about 6.3%, to 2.54 million from 2.39 million.

“As we previously indicated, the winter diet season proved to be challenging for recruitment across our businesses given a weak consumer backdrop and an intensely competitive environment,” says David Kirchhoff, CEO. “In response, we have made several adjustments to improve our position in the market with consumers, including new advertising campaigns.”

Kirchhoff did not provide details on the advertising campaigns.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Patrick Cartmel / Mobile Commerce

Debunking the three biggest myths about m-commerce marketing

Consumers are shopping on their smartphones, but marketers have to look at mobile advertising different ...

FPO

John Giordano / E-Commerce

The psychology of color in international marketing

A color that means one thing in one society can mean the opposite in another. ...

Advertisement