The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Visualizing User Behavior Helps Organizations Perfect the Mobile Web Experience
Tel Aviv, May 22nd, 2013 − ClickTale, the innovator of In-Page Analytics, today announced the general availability of ClickTale Touch, a SaaS solution that allows businesses to view their mobile customers’ True-to-Life User Experience, including every tap, double tap, scroll, tilt and pinch on the touch interface. The insights provided by ClickTale Touch enable businesses to leverage their increasing amount of mobile traffic and capitalize on the multi-billion dollar mobile eCommerce market.
As online consumers increasingly gravitate towards smartphone and tablet devices, companies have very little understanding into how – or even if – mobile visitors display different behaviors than traditional desktop and laptop users. Through its unique mobile-specific features, ClickTale Touch helps businesses of all sizes to optimize their sites for the mobile customer.
“Visualizing user behavior inside the page has proven invaluable for perfecting Web usability, but the mobile Web requires a fresh approach -- not only because it involves devices of various form factors, operating systems and input methods, but because mobile customers are much less forgiving of poor usability than traditional e-customers,” said Dr. Tal Schwartz, CEO and co-founder of ClickTale. “ClickTale Touch is a powerful and effective way for companies to increase the conversions on mobile devices, an absolute necessity now that mobile commerce is really taking off.”
ClickTale Touch benefits include:
- Increased profits from mobile users by identifying and fixing what’s frustrating them, such as poorly designed pages or unclear calls to action
- Improved customer engagement by learning which images, links and content elicit the greatest response from visitors and adapting design to be more successful
- Optimize sites for the touch interface by watching mobile visitors browsing sessions to understand how they experience sites from a wide range of devices
“ClickTale Touch showed us that mobile users have unique expectations and act in a very different way than those on desktop devices,” said Pawel Remiszewski, eBusiness Project Manager, LINK4. “Traditional web analytics tools are simply not adequate for understanding mobile browsing behavior; a more sophisticated in-page engine like ClickTale’s is absolutely critical.”
According to a January eMarketer article, US retail m-commerce sales rose to nearly $25 billion in 2012, an 81% increase over the previous year. The firm released a report later the same month predicting that the number of mobile shoppers in the US will increase by 24% in 2013 to 118 million consumers, representing 62% of digital shoppers. Clearly, companies now have a business imperative to launch effective mobile websites. However, these mobile sites often have usability problems that result in customer frustration, abandoned shopping carts and brand erosion.
ClickTale is hosting two events coinciding with the release of ClickTale Touch, including ClickTale Optimization Forum, an industry event focused on new techniques and strategies for optimizing the website user experience. Taking place the morning of Thursday, May 23rd at London’s Cumberland Hotel, the Forum will include keynote presentations from Forrester Research, RSA Insurance and Karmarama. Then, on May 30th at 1:00 PM EDT, ClickTale will host a webinar discussing the latest mobile trends with a guest speaker from Forrester Research, Inc. Julie Ask, Vice President and Principal Analyst at Forrester, will discuss how the capabilities of mobile phones are diverging from those of PCs, and how this development should impact the design of mobile services. To register for the webinar, click here.
Founded in 2006, ClickTale has more than 80,000 clients, including some of the world’s largest websites such as T-Mobile, CBS, and Lenovo.
ClickTale is the leader in Customer Experience Analytics, optimizing usability and maximizing conversion rates of any website. Its patented Customer Experience Visualization technology allows companies to see their customers’ true-to-life online experience at all levels of detail, from aggregated views to playable videos of users’ browsing sessions. ClickTale Core, an enterprise-class SaaS solution, is fast to deploy and provides immediate ROI, while ClickTale Touch reveals mobile device users’ behavior helping business perfect the mobile web experience. Serving over 80,000 customers worldwide including many Fortune 500 companies, ClickTale is the fastest growing company in its space. For more information, please visit www.clicktale.com
LinkedIn Page: http://www.linkedin.com/company/141156?trk=tyah.
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