May 20, 2013, 3:20 PM

Target tests its Target Ticket video streaming service

Employees can access 15,000 entertainment titles, in the trial.

Kevin Woodward

Senior Editor

Lead Photo

This log-in page for the Target Ticket app gives little clue about the service being tested by Target employees.

Target Corp. is testing among its employees an online video streaming service called Target Ticket. A preview page with a “We’ve rolled out the red carpet just for you” headline touts access to 15,000 titles, including new releases, classic movies and television programs the day after they broadcast.

The test is open only to Target employees, a Target spokeswoman says. “We are currently testing a new online offering with Target team members only,” she says. “During this phase, we are gathering valuable information that will help shape future plans. We will share additional details when they become available.” Target also offers a mobile app for Target Ticket, but access is granted only to employees who enter an employee identification number.

Target Ticket content can be viewed on Windows and Apple computers, iOS devices like iPads and iPhones, and Android products, according to the Target Ticket site.

If Target decides to make this service available to consumers, it would join a growing number of companies offering online streaming content. Google Inc. is among the latest, launching this week a paid music streaming service call All Access. Google’s YouTube video service debuted paid subscriptions last week.

In March, Redbox Automated Retail LLC began offering Redbox Instant by Verizon, a service that enables consumers to watch movies over the Internet.

Long-standing streaming content providers Hulu and Netflix Inc. would be strong competition, too. Netflix is offering original programming that is increasing the number of its subscribers.

Target would also be competing with Amazon.com Inc., No. 1 in the Internet Retailer Top 500 Guide. Amazon, too, is offering original programming via its Amazon Studios content production unit. Amazon also has its own tablets, the Kindle Fire series, which consumers can use to view Amazon streaming content. They can also view that content via apps on other tablets, the Internet and TV set-top boxes.

Target is No. 18 in the Internet Retailer Top 500 Guide. Netflix is No. 9. Redbox is No. 527 in the Second 500 Guide.

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