57.5% of all shoppers use the omnichannel service, but only 31.6% describe it as being a smooth process, according to a new report.
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Brand manufacturers’ traditional e-commerce sites will always be a popular place for consumers to visit in order to learn more about products they want to buy, but shoppers have grown increasingly dependent on social media and mobile sites and apps for research. Brands must expand their horizons and embrace new digital media in order to reach and, perhaps more importantly, retain a bigger audience.
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