American Girl launched its ‘Get A Friend. Give A Friend.” campaign in early November. It will run through the end of the month.
Apple.com was fastest on both Internet Explorer and Firefox browsers, Gomez says.
Apple.com produced the best high broadband access times among 23 large web retailers tested in April, according to Compuware Gomez. Apple.com posted the fastest response time in Internet Explorer tests last month with an average load time of 0.75 seconds and the fastest Firefox load time, with an average of 0.77 seconds.
Costco.com and Dell.com finished tied in second place in Internet Explorer tests at 1.29 seconds, followed by LLBean.com (1.59) and Walmart.com (1.65).
LLBean.com finished second in last month’s Firefox response time tests with an average of 0.78 seconds. Dell.com (0.81) came in third, followed by Costco.com (0.85) and Overstock.com (1.14).
The average large retailer’s high broadband response time for a shopper using Internet Explorer in April was 3.02 seconds, the Gomez study shows. The average Firefox response time among the same group of 22 retailers was 2.14 seconds.
Response time is the average time it takes to fully download a web site’s content.
Click here for the full response time test results.