That decline is larger than the multichannel retailer’s overall 5.8% sales decline.
Harry & David dynamic remarketing ads performed exceptionally well.
Chicago, IL May 10th, 2013—Billups Design announces the results of extremely successful Fall and Holiday ecommerce campaigns for Harry & David, and being picked as the lead digital creative agency for Harry & David’s 2013 ecommerce ad campaigns.
Harry & David ads combined branding with dynamic headlines tailored to specific customer behavioral segments and real-time product carousels to produce a 70% increase in average order value compared to 2011 Holiday campaigns.
Harry & David dynamic remarketing ads performed exceptionally well producing an 83% increase in average order value (year over year), and a 7878% ROI.
“We needed a ‘best-in-class’ creative agency that understands retargeting technology to tell our brand story and deliver product information our customers want,” said Jeff Allen, Vice President, Ecommerce & Online Marketing at Harry & David. “Billups Design’s LiveAds delivered, and also did an amazing job of new customer acquisition: 50% of remarketing conversions were first touched with a prospecting ad. Augmenting our acquisition strategy with LiveAds helped enable us to meet our aggressive customer acquisition goals.”
The dynamic ad campaigns for Harry & David were powered by TheLiveAds www.TheLiveAds.com, a behavioral messaging and creative retargeting platform which delivers sequential creative messaging to increase product relevance, expand brand awareness, and grow online revenue through segmented ad campaigns across all desktop, tablet and mobile devices.
Overall, dynamic ads achieved a 65% better conversion rate, 211% better revenue per 1,000 impressions, 41% lower cost per order and 312% higher ROI than standard ads.
“We are very excited to be collaborating with Harry & David again in 2013,” said Ted Billups, Founding Partner of Billups Design. “They are a forward-thinking company, and it’s a pleasure to develop strategies with their teams to substantially grow their online business.”
About Billups Design & TheLiveAds
Billups Design www.billupsdesign.com is a highly creative and technology-driven agency with offices in Chicago and Philadelphia. Billups Design provides innovative digital marketing services to Fortune 500 companies including Harry & David, United Airlines, Nike, Hyatt, DoubleTree Hotels, General Mills, Preferred Hotels, Waldorf Astoria, Ferrari and many others.
TheLiveAds www.TheLiveAds.com delivers custom, dynamic display ad campaigns that respond to consumer needs in real-time to dramatically increase engagement and performance. TheLiveAds pairs data-driven, real-time messaging with real-time bidding to double return on investment for major e-commerce brands, retailer and hoteliers.
About Harry & David
Nearly 80 years ago, Harry and David turned their extraordinary pears into the perfect holiday gift. You can still send - Royal Riviera® Pears as well as many other fresh fruits of the highest quality, handpicked to the company’s exacting standards. Harry & David also makes it easy to send gourmet favorites like Moose Munch® popcorn, chocolate dipped pears, truffles and more, most of which is made in the company’s own kitchens from recipes honed over time. All this yumminess is hand-packed into gift and fruit baskets and exclusively designed gift boxes, many of which are topped off with a hand-tied bow. The gifts are shipped to arrive on time, in perfect condition. Guaranteed! Through the company’s stores, wholesale, catalogs and websites, gifts from Harry & David, and its brands Cushman’s and Wolferman’s, are designed for festive occasions, entertaining and self-enjoyment throughout the year. Harry & David is a DBA of Harry and David, LLC. http://www.harryanddavid.com