Retailers shift their ad spending from TV, radio and print ads to digital ads.
En Masse has been a partner of Digital River since 2010.
MINNEAPOLIS – May 8, 2013 – Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced that it expanded its partnership with En Masse Entertainment, a player-driven publisher focused on delivering fun and innovative online games. Digital River now supports a subscription-free business model while continuing to manage an elite package subscription option for En Masse’s action-based MMORPG TERA: Rising, which now has over 1.5 million registered player accounts. En Masse has been a partner of Digital River since 2010.
“Digital River continues to be a trusted partner,” said Soo Min Park, COO, En Masse Entertainment. “When we decided to shift TERA into the subscription-free TERA: Rising, we were able to transition quickly and cost-effectively by working with a single provider. Digital River’s e-commerce services helped us produce a high quality e-commerce experience, which has generated material increases in the number of TERA players, optional subscriptions and revenue.”
In addition to subscription-free services, Digital River is providing En Masse with a broad range of flexible, API-based e-commerce capabilities. The capabilities include merchandising, subscription, virtual currency, payment and fraud services.
“Monetizing a subscription-free model demands that commerce technologies and platforms seamlessly work together – and for many game developers and publishers, maintaining these tools isn’t a desired core competency. But it is for Digital River,” said Jeff Hemenway, Digital River’s group vice president of games. “We can help developers and publishers evaluate consumer demographics and psychographics, game genres and targeted sales geographies and then tailor business models to maximize sales and profits.”
About En Masse Entertainment
En Masse Entertainment is an online game publisher based in Seattle, Washington. The company’s mission is to use its expertise to bring stellar online games to new markets. TERA, En Masse’s inaugural Action MMORPG project, developed by Bluehole Studio, Inc. launched in Spring 2012, followed by a subscription-free version of the game, TERA: Rising, in early 2013. The close-knit team at En Masse includes experts in online technology, game production, branding, community, and localization, allowing them to bring online games to Western audiences at the highest levels of quality and cultural relevance. For more information, visit EnMasse.com.
About Digital River, Inc.
Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.