May 7, 2013, 10:49 AM

Bibhash Das Joins Branding Brand as Vice President, Client Services

Das previously served as Senior Director, Account Management, Americas, at Adobe.

Pittsburgh, PA -- May 7, 2013 -- Branding Brand, the leading mobile commerce platform to major retailers, today announced that Bibhash Das has joined the Company as Vice President, Client Services. Das previously served as Senior Director, Account Management, Americas, at Adobe.

“We are excited to welcome Bibhash to the team,” said Chris Mason, Branding Brand co-founder and CEO. “His strong background in commerce, retail, and technology will play a critical role as we ramp up to take things to the next level.”

Originally at Omniture since 2006, Das joined Adobe as a result of acquisition. Prior to Omniture, he spent two years as Senior Director, Online Merchandising, at Tommy Hilfiger and six years at Barnes & Noble in e-commerce. Das has a BA in Biology from New York University, an MS in Computer Science from Columbia, and a PhD in Web Application and Database Design from City University of New York.  

The new hire comes at a time of strategic expansion amidst dramatic increases in mobile traffic and Company revenue. In 2012, Branding Brand grew from a team of 40 to 120 employees. Last fall, it hired Jeffrey Hennion, former Executive Vice President, Chief Marketing Officer and e-Commerce, at GNC and Dick’s Sporting Goods, as President.

“The opportunity to join Branding Brand at a time of such explosive growth is very exhilarating,” said Das. “I’m looking forward to driving stronger partnerships between our customers and the mobile technologies and services we deliver.”

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ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for over 150 leading retailers, including Ace Hardware, American Eagle Outfitters, Bath and Body Works, Benefit Cosmetics, Brookstone, Calvin Klein, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods, Dollar General,, Eastern Mountain Sports, Hot Topic, Jo-Ann, Kate Spade, Nasty Gal, Nautica, Petco, Ralph Lauren, Sephora, Spanx, Steve Madden, Timberland, and Tumi. Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform in the industry. For more information, visit or @brandingbrand.

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