May 2, 2013, 9:58 AM

Transaction Wireless Provides Virtual Gift Cards for New HP Program

Transaction Wireless’ technology is integrated into TwoSmiles to provide access to a variety of digital gift cards.

San Diego, Calif.—May 1, 2013—Transaction Wireless, a global leader in digital gift cards and integrated marketing solutions, is working with HP as a partner for TwoSmiles —a unique offering that combines greeting and gift cards ideal for any holiday or special occasion. Customers can choose from a variety of greeting card designs, select a popular merchant gift card, personalize the greeting and denomination, and immediately purchase and print the TwoSmiles card from the convenience of home.

“The TwoSmiles by HP greeting and gift card program is a great example of what our scalable cloud-based, digital gifting platform is capable of,” said Jim Clishem, president and CEO, Transaction Wireless. “We are constantly innovating new ways to match the demands of the fast-paced, convenience-conscious and tech savvy consumer. By combining the personalization that a greeting card provides, with the speed, flexibility and convenience of an online gift card, we are able to create a compelling customer experience with TwoSmiles by HP.”

Transaction Wireless’ technology is integrated into TwoSmiles to provide access to a variety of digital gift cards from a growing number of top retail brands, including Barnes & Noble, Cabela’s, California Pizza Kitchen, Chili’s, Groupon, Kmart, Land’s End, Lowe’s, Marriott, Sears, The Ritz-Carlton, and more. In addition to supporting the online shopping storefront, including the activations and payment process, Transaction Wireless is providing its propriety fraud and security system to ensure TwoSmiles customers a safe and seamless shopping experience.

“We’re always looking for new and effective ways to provide a seamless and secure user experience for our online customers,” said Steve Sandwisch, director of media marketing, HP. “We chose Transaction Wireless because of its innovative digital gift card technology and its transaction processing environment, which provides a convenient  and secure way for customers to create personalized gift cards from their favorite retailers with TwoSmiles by HP.

To learn more about TwoSmiles by HP, please visit For more information on Transaction Wireless and its digital gift card solutions, please visit or to participate in this program, contact




About Transaction Wireless


Transaction Wireless is the leading provider of innovative digital gift card solutions in the industry. Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless has worked with more than 150 brands to offer the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Boston Market, Buca di Beppo, Buckle, Buffalo Wild Wings, California Pizza Kitchen, Darden Restaurants, Domino’s Pizza, Fandango, Groupon,, Red Robin, SpaFinder Wellness, Sport Chalet, and more.

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