The acquisition will add more than 300 products to L’Oreal’s lineup.
Skimlinks Showcases is a near-text unit that populates automatically with products mentioned in content.
SAN FRANCISCO, May 1, 2013 - Skimlinks, the leader in content monetization, today announced the launch of two new products aimed at helping publishers earn even more revenue from their content.
Skimlinks Showcases is a near-text unit that populates automatically with products mentioned in content. Leveraging Skimlink’s SkimWords technology to accurately identify product attributes, Showcases provide a visual way to complement publishers’ content with additional revenue-generating potential.
Complementary to Showcases is the Fashion Engine - the first in a series of advanced vertical-focused natural language processing engines - especially built to offer fashion publishers the most accurate and effective monetization solutions. The Fashion Engine will automatically power both Skimlinks’ in-text SkimWords solution as well as the near-text Showcases solution for fashion publishers, representing the first fashion-optimized semantic solution on the market.These releases demonstrate Skimlinks’ commitment to provide seamless, unobtrusive and beautiful monetization solutions to cater to publishers of all sizes, types, and sensitivities. Publishers can pick the optimal combination of monetization solutions for Skimlinks’ increasingly rich suite of products, all of which help publishers be rewarded for the purchase intent created by their commerce-related content.
“Fashion publishers like Cosmopolitan and Lucky Magazine have been using Skimlinks to monetize, but a key challenge has been for our SkimWords technology to work effectively in verticals where products are described using normal words rather than part and model numbers, for example “black leather dress,” said Alicia Navarro, CEO and Co-founder of Skimlinks. “In a first for fashion publishers, Skimlinks Fashion Engine can accurately identify fashion products mentioned in content and match them with the most relevant and yield-optimized retailer link, all at scale in real-time. Fashion publishers can choose to leverage this new Engine with SkimWords or with Showcases, an evolution which takes fashion monetization to the next level.”
The launch of Showcases benefits even more publishers, working across all verticals and geographies. Publishers can select from a range of beautiful designs and sizes aimed to match any publisher’s site aesthetics, and Skimlinks will automatically populate them with the products discussed in each page. Products are optimized for each user’s geography, and yield-optimized to help publishers earn the most from their content.
“With Showcases, we aimed to create natural extensions to content that didn’t appear ad-like. We believe that near-text monetization offers huge potential for publishers, as it can add richness to the user experience without sacrificing display ad real estate,” said Navarro.Showcases are available now to all Skimlinks publishers via their newly launched Publisher Hub, with the Fashion Engine automatically boosting results across all Skimlinks semantic technologies.
About Skimlinks: Founded in 2007, Skimlinks is the leading content monetization platform that rewards publishers for the role their content plays in creating purchase intent. Skimlinks processes 300 million clicks a month on over 140,000 sites around the web, including Conde Nast, Gawker, AOL Europe, WordPress, Hearst Digital, Haymarket Consumer Media, Telegraph Media Group, and many more. Skimlinks is a team of 55 with offices in London, San Francisco, and New York. Sign up to be a publisher here. Please see our new Japanese-language website: http://skimlinks.co.jp.