Retailers shift their ad spending from TV, radio and print ads to digital ads.
The retailer uses verification software to improve call center and e-commerce data entry.
Boston, Mass., April 29, 2013 — Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today announced that Jewelry Television, a multichannel shopping network that focuses exclusively on the sale of jewelry and gemstones, will use Experian QAS address validation to ensure the accuracy of incoming customer data. The products are expected to improve data quality and help the organization achieve a single customer view.
“Data quality is vital in achieving a single view of the customer,” said C. Chris Meystrik, chief technology officer at Jewelry Television. “Having a solid data quality foundation will help us attain one record per customer in our Enterprise System, which is very important for customer loyalty programs, data infrastructure, business analytics, and other initiatives.”
The Experian QAS products will be used in the Jewelry Television call center and e-commerce site. The tools will ensure that all incoming customer addresses are collected accurately at the point of capture.
“Data quality plays a key role in helping retailers understand and effectively communicate with their customers,” said David Northridge, vice president of client retention, Experian QAS. “As a leader in contact data quality, Experian QAS has done extensive research to pursue industry best practices in contact data collection. The tools allow retailers to collect accurate information, no matter the channel.”
About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.
About Jewelry Television
Jewelry Television® (JTV) is the only interactive, multichannel shopping network that focuses exclusively on the sale of jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, seven days a week, to more than 80 million unique households in the U.S. Jewelry Television® was recently ranked the 13th largest retailer of jewelry in the U.S. by National Jeweler. JTV.com is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide 2012. For more information, visit www.jtv.com.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight, targeting and interactive marketing. We help brands from around the world intelligently interact with today’s dynamic, empowered and hyperconnected consumers. By coordinating seamless interactions across all marketing channels, we enable marketers to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. We call it Marketing ForwardSM.
For more information, please visit http://www.experian.com/marketingservices.
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.