The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
These new customer wins demonstrate how payvia’s service is enabling the rise of digital purchases via mobile and tablets.
Los Angeles, Calif., April 25, 2013, 9:00 AM ET –payvia, Inc., the leading direct carrier billing mobile payments provider, today announces impressive growth, winning contracts for its mobile payments platform including online careers community Bright, social video company OnCam and Skype. These new additions join payvia’s rapidly expanding client base of digital companies across sectors such as gaming, social media, streaming video, dating, communications and online services.
payvia launched in July 2012 with a convenient, fast and secure service that lets consumers use their mobile phone to make app, in-app and online purchases in just two clicks, charging them directly to their mobile carrier bill. payvia integrates with existing checkout systems, adding a faster payment option than credit cards to increase purchase conversions, deliver additional revenue and more paying customers to digital merchants.
These new customer wins demonstrate how payvia’s service is enabling the rise of digital purchases via mobile and tablets and has strong appeal for the 52% of consumers who want mobile payment technology via app or browser.*
“We chose payvia because it offers the fastest and simplest way for users to purchase our services on their mobile device,” said Eduardo Vivas, Founder, Bright. “At Bright we are solving the problem of inefficient and time-consuming job and candidate searches with data science that connects the right people. payvia’s customized payment solution ensures immediate access to valuable data for job seekers and recruiters alike.”
“The direct carrier billing market is exploding and set to be worth $11.6 billion by 2016,** driven in large part by the demand for fast payment options from consumers buying digital content on mobile devices,” said Darcy Wedd, CEO, payvia. “Our sophisticated carrier billing platform lets us customize checkout solutions and create new revenue streams for all types of digital goods and online services merchants, all while offering a better revenue split than the app stores.”
In addition to its strong growth in the digital goods and services market, payvia continues to see demand in the political sector, following its success as the exclusive mobile payments vendor for Obama for America and Romney for President in the 2012 Presidential election.
payvia will be exhibiting at the upcoming CTIA 2013, May 21-23, at the Sands Expo & Convention Center in Las Vegas and will be on stand at Booth # 3820. To schedule a meeting at the expo, please contact firstname.lastname@example.org
*ComScore Digital Wallet Roadmap 2013
** Yankee Carrier Billing Report August 2012
payvia is a leading mobile and online payments company that allows consumers to make simple and secure payments via their mobile phone. By connecting directly to the carrier network, payvia enables consumers to pay for digital goods and services using their mobile phone, adding purchases directly to their carrier bill. Visit us at www.usepayvia.com.
payvia is headquartered in Los Angeles, with offices in Seattle and Boston. payvia is backed by leading investors Silver Lake Sumeru, Montgomery & Co., and Trinity Ventures.
Carolyn Guss, payvia
Jaime Tero/Esther Burciaga, onechocolate communications