The retailer says web sales grew about 30% during the period, while total sales were lower than projected.
Ordering cards for local pickup via Greeting Card Universe’s mobile site is quick and painless since payment is not required until the cards are picked up.
San Ramon, CA (April 23, 2013) – Greeting Card Universe today announced the launch of its new mobile same day greeting card service. With this service, enabled by Greeting Card Universe’s partnership with Kodak, consumers can order high quality paper greeting cards, invitations, and announcements from any smart phone or tablet and pick them up within one hour at their local Target or Bartell Drugs store.
One hour local pickup has been a very popular feature with Greeting Card Universe web site customers for over six months, leading to a 15% percent increase in sales, and helping the company continue to achieve between 50-100% annual growth rates since 2008. Since consumers tend to buy the majority of their greeting cards at the last minute, one hour pick up makes buying cards online a viable alternative for many of the 132M mobile internet users in the US (Forrester Research).
Being able to buy cards on impulse from mobile phones and tablets creates demand for cards not often found in drugstores, grocery stores and other brick and mortar card outlets. Unlike other online card retailers, at Greeting Card Universe artists add between 500 and 1000 new cards to the site every day. The company was created to enable consumers to find ‘any card imaginable’ no matter how rare or uncommon, thus the company’s tagline. With over 600,000 existing designs created by a global artist community of 5,200 designers, customers can almost always find what they are looking for.
“In addition to the obvious benefits, local pickup customers incur no shipping costs and can easily purchase a gift or party supplies while picking up their cards,” says Mindy Rosso, Community Manager at Greeting Card Universe. “Amazon, Google, eBay, Wal-Mart, and other retail giants are changing consumer expectations with their same day delivery services and mobile shopping capabilities, so it was clear that we needed to extend our one hour pickup service to mobile users,” continues Rosso.
Ordering cards for local pickup via Greeting Card Universe’s mobile site is quick and painless since payment is not required until the cards are picked up. To visit Greeting Card Universe on your smart phone, just open the browser and type ‘gcuniverse.com’ in the address bar. Over 950 Target and Bartell Drugs stores are participating in the program, so most US consumers can take advantage of this new service.
About Greeting Card Universe
Greeting Card Universe (www.greetingcarduniverse.com) is a division of BigDates Solutions, a private company that provides consumers with unique, personalized services for any holiday or occasion. Greeting Card Universe is the world's largest paper greeting card store, offering an unlimited selection of greeting cards, photo cards, invitations, announcements and more. BigDates Solutions is the leading provider of Online Reminder Service Solutions, powering gift-reminder services including 1800Flowers.com and FTD.com. The company also owns Birthday Calendar, a Facebook application with over 42 million installs.