The toy retailer appoints head of American Eagle Outfitters’ digital technology to oversee IT and digital operations as it takes its e-commerce platform in-house.
This integrated offering provides a solution for creating, delivering and optimizing consumer experiences across web, social, mobile, and digital displays.
LONDON, Adobe Summit EMEA, The Digital Marketing Conference — April 24, 2013 — Adobe Systems Incorporated (Nasdaq:ADBE), and SapientNitro, part of Sapient (NASDAQ: SAPE), today announced an expansion of their global partnership, including integration of the Sapient EngagedNowSM platform with Adobe Marketing Cloud. This integrated offering provides a solution for creating, delivering and optimizing consumer experiences across Web, social, mobile, and digital displays. NASCAR, E.ON and VISIT FLORIDA are among the organizations already seeing significant results using EngagedNow with Adobe Marketing Cloud.
“In today’s always-on world, digital marketing platforms are a critical piece of our clients’ customer engagement strategies to ensure their brand stories are made more relevant and pervasive across an ever-changing landscape,” said Alan Herrick, president and CEO, Sapient. “With EngagedNow, brands can create rich multi-channel customer experiences without having to design, develop and support the infrastructure required to enable these experiences. And with the integration of Adobe Marketing Cloud, clients now have an added analytical edge to measure, refine and optimize their stories to create even deeper engagement with their customers.”
“Optimized content is at the core of a marketer’s ability to provide customers with meaningful experiences whenever and wherever they connect with a brand,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “The integration between Adobe Marketing Cloud and Sapient EngagedNow coupled with SapientNitro’s world class services will help more marketers act at the speed of digital when creating the best possible experience for their customers.”
Building upon SapientNitro and Adobe’s shared passion for driving innovation in omni-channel brand engagement, they are extending their partnership to offer customers these additional benefits:
- Complete hosted and managed services for Adobe Marketing Cloud solutions from SapientNitro with EngagedNow
- Flexibility to use all Adobe Marketing Cloud solutions via SapientNitro’s usage-based operating model
- Ready-to-use integrations built specifically for key verticals, including travel, sports and entertainment, retail, and financial services, that help make development and deployment more efficient
- Built-in operational efficiencies from the integration of EngagedNow and Adobe Marketing Cloud that streamline creative, delivery, and measurement workflows for better performance and cost savings
SapientNitro, an agency that integrates brand communications, digital engagement, and omni-channel commerce to help its clients around the world redefine how they engage today’s connected consumers, is a platinum sponsor of Adobe Summit, The Digital Marketing Conference, taking place in London from April 24-25, 2013, and is presenting during the morning keynote on Thursday as well as a track session on “Creating a Sustainable Edge with Analytics.” For more information on Adobe Summit, please visit: http://summit-emea.adobe.com.
About Sapient EngagedNowSM
EngagedNow is the first end-to-end platform that connects brands with digitally enabled consumers across an integrated set of channels – from web and mobile to tablets and digital signage. It is also the first-ever platform to feature unique products and modular capabilities to support the specific needs of industry verticals: Sapient EngagedFanSM for sports + entertainment, and Sapient EngagedTravelerSM for the airline and hospitality sectors.
SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one spot. It’s called Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting and Web experience management solutions and a social-enabled UI that brings together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever. Visit www.marketing.adobe.com to learn more.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.