A sampling of e-retailer and vendor announcements from the NRF show floor this week.
AdMob Mediation provides developers with a tool to connect with multiple third-party ad networks that are supported through a simple integration.
BEIJING, April 22, 2013 -- Domob, the number one mobile advertising network in China*, has announced today its full compatibility with AdMob Ad Network Mediation, which offers developers an option to connect with local ad networks inChina through the mediation to maximize their revenue streams from Android app inventory. AdMob Mediation provides developers with a tool to connect with multiple third-party ad networks that are supported through a simple integration. Developers are able to allocate traffic among ad networks that they have chosen based on percentage, location, and eCPM in order to optimize monetization.
One issue facing developers nowadays when they release a universal build globally is that they have to integrate different ad networks for different countries. Especially as China has become the second-largest app market, according to a Distimo report by looking at app download volume in the Apple App Store, China monetization is becoming more and more important. Distimo also found that Chinese users are more likely to use an ad-supported free app than pay for an ad-free version. With Domob fully compatible with AdMob Mediation, developers with Chinese users now have the option to send traffic to Domob to maximize fill rate and optimize eCPM.
Since it was founded in 2010, Domob has worked with hundreds of app advertisers and brand advertisers including Samsung, Bank of Communications, Yum, Ford, etc. on their mobile campaigns. "We look forward to expanding our reach through AdMob Mediation to best help advertisers achieve their marketing goals," said He Zhang, COO and co-founder of Domob.
Domob operates the largest mobile in-app advertising network in China*. With more than 360 million impressions per day, it is number one in China's mobile advertising market in terms of traffic*. The network covers over 60,000 mobile applications and 300 million smartphone devices as of March 2013. Domob is backed by Redpoint Ventures and Qiming Ventures, with $13 million in investment.
* Based on iResearch report data (http://report.iresearch.cn/1769.html)