The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Bluetrain Mobile Launches Platform to Optimize Web Marketing on Any Screen
Announces $1.53 million in seed funding to fuel growth
CAMBRIDGE, MASS., April 23, 2013 – Bluetrain Mobile made its official debut today with $1.53 million in seed funding, an established customer base and a web marketing platform for any screen that enables marketers to build brilliant websites, engage customers and drive lead generation. Beginning with its mobile platform and with any-screen responsive website features soon to follow, Bluetrain gives marketers a new level of power to create engaging web experiences with creative control for smartphones, tablets and PCs.
According to Cisco, global mobile data traffic grew by 70 percent last year and analysts such as IDC report tablet market growth of 75.3 percent year-over-year, along with an expanding array of screen sizes and capabilities. Recognizing that marketers need better tools to help them create websites that engage their customers on rapidly proliferating mobile devices, Bluetrain offers a sophisticated but easy-to-use platform that helps small-and medium-sized enterprises (SMEs) build optimized websites for any touch screen.
Unlike expensive custom solutions or traditional web content management software that offer little control of the mobile experience or require costly technical resources, the Bluetrain platform is uniquely tailored for SME marketers and their agencies who need affordable solutions that support lead generation and customer engagement goals across multiple devices. The company is currently helping its customers create brilliant mobile sites through its smartphone and tablet platform and intends to roll out expanded responsive features for any screen, including desktops, throughout the year.
Backed by $1.53 million in seed funding by a syndicate of investors including Polaris Partners, Atlas Venture, Boston Seed Capital, LaunchCapital and private investors, Bluetrain is led by an experienced management team with deep expertise in web technology, engineering, operations, and marketing.
The leadership team includes CEO Steffan Berelowitz, founder of Bit Group, an award-winning Inc. 500 digital design agency and Artnet, a leading online fine art marketplace; and Chief Marketing Officer and Senior Vice President Nina McIntyre, who was previously chief marketing officer at ATG (acquired by Oracle in 2011) and a senior executive at Authoria, Centive and Lotus/IBM. This investment will fuel sales and marketing growth as well as research and development funding.
“Bluetrain offers an innovative solution and has an exciting vision in the emerging mobile content and marketing space,” noted Dave Barrett, a general partner at Polaris Partners. “We are pleased to be a part of the seed funding round for this company and look forward to seeing Bluetrain progress under its excellent leadership team.”
“Data-driven marketers need to generate leads on any screen – but existing solutions are complex, time consuming and labor intensive,” notes CEO Steffan Berelowitz. “Bluetrain’s technology is delivering a new generation of responsive websites that work on any screen using a platform that gives marketers unprecedented freedom to deliver targeted content to the right customers, when and where they need it most.”
With 45 customers already on board, Bluetrain currently works with organizations across many industries such as the Institute of Contemporary Art, the D’Amore-McKim School of Business at Northeastern University and Just Military Loans. Bluetrain also partners with interactive agencies.
About Bluetrain Mobile
Bluetrain Mobile offers a cloud-based web marketing platform that enables professional marketers and their agencies to build brilliant and engaging mobile websites across a variety of consumer verticals including education, financial services, healthcare and cultural institutions/tourism. Unlike custom solutions or traditional web content management software, Bluetrain’s platform provides full creative freedom while reducing the technical complexity and high costs associated with customized websites to provide targeted mobile experiences that drive leads. To learn more about Bluetrain, please visit http://www.bluetrainmobile.com or follow @BluetrainMobile on Twitter.