Retailers shift their ad spending from TV, radio and print ads to digital ads.
The e-retailer pays GolfLogix an affiliate commission for every purchase made by an app user.
Golfers with a penchant for using the GolfLogix GPS app to track their fairway performance now can use it to make mobile purchases at e-retailer Golfsmith International Holdings Inc.
The app, which enables players to book tee times and track their scores, includes a link to the Golfsmith m-commerce site, which opens up within the app, where users can shop and complete transactions. GolfLogix’s e-commerce site also links to the Golfsmith e-commerce site. GolfLogix receives an undisclosed affiliate commission for sales made by GolfLogix users on both Golfsmith sites.
Golfsmith says the marketing deal is another way to connect with golfers out on courses. “The ability to market to golfers on their phones, which are always with them, was very attractive,” Golfsmith says. Golfsmith is No. 213 in the Internet Retailer Mobile 400, with an estimated $2.0 million in 2012 m-commerce sales.
Consumers can join GolfLogix either as free members or pay $19.99 for an annual membership that gets them detailed course information and a one-time $20 discount and free ground shipping on their first Golfsmith order of more than $75.
The number of active GolfLogix user varies with weather conditions and the golf season, GolfLogix says, but more than 95% of the two million GolfLogix members use the app during their golf seasons.