The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
The transaction is expected to be completed at the end of May.Asendia, the joint venture created in 2012 between two of the world's leading postaloperators - Swiss Post and La Poste - announces today that it has agreed to acquirethe international mail services operations of Pitney Bowes Inc. (NYSE: PBI) in theUnited Kingdom. Pitney Bowes‘ international mail services activities encompassinternational mail logistics and distribution services for customers to over 215countries.
The acquisition strengthens Asendia's market position in the United Kingdom, a keymarket for the company, and confirms Asendia's strategy for development and growthin cross-border mail.
The acquisition will allow customers in the United Kingdom to benefit from a widerrange of high quality, value-added products and services for international mail fromtwo of Europe's leading postal operators, and access to an extensive globaldistribution network to reach new international markets.
The acquisition expands Asendia's capacity and opens up significant businessopportunities, in particular, increasing growth and market share in cross-border ecommerce,catalogues, direct mail and press and publishing.
"We are excited that Pitney Bowes‘ international mail services operations in theUnited Kingdom will become part of Asendia and welcome the business‘ employeesto our team," said Frederic Petton, Chief Executive, Asendia United Kingdom. "We look forward to working with our new customers and demonstrating to them Asendia's capability and reputation for customised, high quality, value-added, end-to-end mail solutions."
"This acquisition confirms Asendia’s commitment to international mail and the UK market, and strengthens our capabilities to respond rapidly to sustain our customers' continuing need for the most comprehensive range of international mail solutions," said Petton.
The transaction is expected to be completed at the end of May.
Asendia is one of the world’s leading companies for the distribution of international mail to over 220 countries. Asendia offers its customers high quality and sustainable B2C solutions for cross-border global mail, catalogues, press and small goods. The joint venture of the French La Poste and Swiss Post is present in Europe, Asia and inthe U.S.A. through 25 offices and a network of partners and has over 1,000 employees worldwide.
Asendia. The world is your address.www.asendia.com
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