Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
Invodo’s leading eCommerce video platform is available to hybris customers through hybris Extend, an online integration marketplace.
AUSTIN, Texas–April 17, 2013–Invodo, the business video experts, and hybris, the world’s fastest-growing commerce platform provider ranked “leader” by both principal global analyst firms, announced today that they have teamed up to enable joint customers to create video at scale and rapidly deploy it to their storefronts to enlighten customers and influence purchase behavior.
With the launch of “Invodo Integrator for hybris,” Invodo’s leading eCommerce video platform is available to hybris customers through hybris Extend, an online integration marketplace. hybris Extend gives businesses access to best-of-breed applications, extensions and network services developed by hybris partners, all of which are optimized to work with the hybris Commerce Suite.
Key features of the integration include:
- Custom product detail page templates leveraging Invodo video merchandising best practices
- Overlay and embedded Invodo InPlayer components for the hybris Web Content Management System (WCMS)
- Simple one-time deployment of Invodo conversion tracking
The Invodo-hybris integration is designed to deliver higher conversion rates, increased consumer engagement, higher search engine traffic, increased average order value and advanced eCommerce video analytics. Wipro Technologies, a global IT services firm and hybris partner, was the integration developer.
“Adding Invodo to hybris’ online integration marketplace gives our customers the ability to rapidly enhance the consumer experience and drive sales and traffic to their storefront with engaging product videos,” said Patrick Finn, Vice President of Channels, Americas, for hybris. “We’re happy to welcome Invodo into hybris’ growing Extend partner ecosystem.”
“Video has become a measurably better tool for businesses to differentiate themselves and their products across digital and in-store channels,” said Invodo Director of Business Development Keith Blankenship. “The Invodo integration gives hybris customers access to the only e-commerce video solution with the ability to create product video for a significant portion of the catalog, a video platform capable of measuring the sales impact of video, and the support of a team of experts to help optimize your video programs according to your business imperatives.”
To learn more about the hybris-Invodo integration, or request information on the service, go tohttp://www.hybris.com/en/partner/hybris-extend/invodo.
hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers “OmniCommerce™”: state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris’ omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us, Metro, Bridgestone, P&G, Levi’s, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in 15 countries around the globe. hybris is the future of commerce™. For more information, visit www.hybris.com.
Invodo offers the expertise, production capabilities, and technology businesses need to develop and implement a revenue-driving video strategy. Invodo’s closed-loop video platform is proven to enlighten customers and influence behavior, leading to higher sales conversion rates, reduced returns and increased site traffic. The Invodo platform improves production workflow, enhances SEO and collects integrated analytics to optimize ongoing video strategy. For more information, please visit www.invodo.com.