Retailers shift their ad spending from TV, radio and print ads to digital ads.
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Scot Wingo, a long time eBay observer and CEO of ChannelAdvisor, which helps merchants sell on eBay and Amazon as well as through other online channels, notes on his blog that the bulk of eBay’s new active users in Q1 first accessed eBay from mobile devices. EBay added 3.9 million new users between Q4 and Q1, and 2.8 million came from mobile, he says. In other words 1.1 million new users or 28% were computer users and 2.8 million or 72% came from mobile devices. “That's quite impressive, and hopefully if eBay can keep these new buyers engaged, they will increase their buying over the next year,” Wingo says
PayPal, meanwhile, which has been one of eBay’s strongest businesses in recent years, is also poised for growth, Sebastian says. “Benefiting from strong network effects and an early leadership position, PayPal is, in our view, a juggernaut in online payments, with a defensible position in an attractive and fast-growing market,” he says. Sebastian adds that steps eBay has taken to expand PayPal transactions, such as adding PayPal as a payment option at checkout in stores, are moving forward. Consumers can pay using PayPal in 20,000 stores, he says.