The Series B round for Witherspoon’s Draper James brand was led by San Francisco-based Forerunner Ventures.
Pet owners visit the Petbrosia web site and create a profile for each of their pets.
CINCINNATI, OH – March 18, 2013 – Petbrosia is the first pet food custom designed for the unique nutritional needs of each pet. Created by an entrepreneurial pet lover, Petbrosia’s goal is to provide a higher quality of life and improve the wellbeing of both pets and their owners. Says Petbrosia founder Keith Johnson, “When it comes to pet food, one size does not fit all. You wouldn’t feed a Pomeranian puppy the same formulation that you would feed a five-year old Great Dane or an active kitten the same way you feed a ten-year old Siamese cat. Petbrosia will revolutionize how people provide nutrition through the life of their pet. It is the first dry pet food brand that allows consumers to order dog and cat food based on the breed, age and weight of their pet. Food is delivered directly to the pet owner’s house. With automatic replenishment, each consecutive shipment will be automatically adjusted to the nutritional profile of the aging pet, assuring the owner that they are doing the best that they can.”
He adds, “The Petbrosia brand is largely based upon consumers’ evolving habits and practices, as they are becoming savvier in providing for the nutritional needs of their pets. We are a channel innovation within the pet food category, and there is no other product on the market that is custom-blended for each pet. As an e-commerce brand, we fit well with the needs of busy pet owners, who may prefer the convenience of online ordering and delivery over a traditional pet food store.”
Manufactured in the heartland of the U.S., Petbrosia contains real free-run, antibiotic and hormone-free chicken as the first ingredient to help support strong muscles, and has no corn, soy or wheat gluten. It also contains both prebiotics and probiotics to support healthy digestion and strong defenses. Also included are antioxidants made from natural sources, including blueberries, dried apples, cranberries, sweet potatoes and carrots, to help support a pet’s immune system and help maintain healthy cells. Petbrosia also contains a blend of omega-6 and omega-3 fatty acids to promote healthy skin and a shiny coat, as well as glucosamine and chondroitin, which help build strong cartilage for healthy joints.
Pet owners visit the Petbrosia website, (www.petbrosia.com), and create a profile for each of their pets by entering their breed, age, weight, and other key information such as their activity level. Petbrosia then uses a series of proprietary algorithms and process to custom blend a formula, which meets the unique and specific nutritional needs of each pet with the precise blend of proteins, carbohydrates and fats. The product is shipped directly to the pet owner, and may be automatically replenished. Each shipment is automatically adjusted to the nutritional profile of the aging pet. Petbrosia is priced at $39.99 for a 10-pound bag of dog or cat food, with delivery fees included. A portion of proceeds go to RescueBank, a non-profit organization that supports animal rescue and rehabilitation groups by providing services and supplies that make them more self-reliant, and improve their standards of care.
Says Johnson, “Research shows that feeding to maintain an ideal body condition can extend a dog’s life by up to 1.8 years. Your pet is your partner, and deserves the best nutrition and quality of life possible, just as any member of your family does.”
For more information, visit the website at www.Petbrosia.com, call 1-855-293-9813, or watch the 2-minute video at http://www.youtube.com/petbrosia.