April 11, 2013, 10:02 AM

All my exes live in Texas, because that’s where they can buy wine online

Amazon Wine expands to the Lone Star State.

Thad Rueter

Senior Editor

Lead Photo

Texans just won access to a larger online booze store. Amazon.com Inc. today said that consumers in that state can now place and receive orders via Amazon Wine, the e-retailer’s store for vino aficionados.

Amazon Wine also serves wine shoppers in California, Colorado, Connecticut, Florida, Idaho, Illinois, Iowa, Maryland, Nebraska, Nevada, North Carolina, Oregon, South Carolina, Washington, Wyoming, and the District of Columbia.

Those consumers can shop for some 2,200 labels from more than 350 wineries, including those located in the Lone Star State. Customers aged 21 or older may order up to six bottles for a flat shipping rate of $9.99, Amazon says. Amazon Wine also features detailed information from their makers about production, tasting and food pairing recommendations.

“The opportunity for Texas wineries to reach Amazon’s huge customer base is great exposure,” says Pat Brennan, owner and president for Brennan Vineyards, located in Comanche, Texas. “We’re a smaller winery that has distribution but just within a segment of Texas. We couldn’t be in every grocery shelf in the state. Adding our selection to Amazon Wine gives new customers in Texas and outside the state the opportunity to experience our product for the first time.”

Amazon is No. 1 in the Internet Retailer Top 500 Guide. A detailed look at how Amazon goes about locking in customer segments will appear in the May issue of Internet Retailer magazine.

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